2014: MAANGE was founded with a clear mission: to pioneer the expansion into the overseas market for cosmetics and beauty tools.
2017: We consistently expanded our domestic offline channels, adding over 1,000 new counters annually across China.
2018: MAANGE strategically entered the Middle Eastern and European markets via cross-border e-commerce platforms like AliExpress, SHEIN, and Amazon, creating several bestselling beauty products. The sub-brand “MAGEFY” was also established this year.
2019: Our brand’s visual identity gained significant influence. MAANGE emerged as the #1 top-selling innovative beauty brand in Southeast Asia, following our successful launch on major platforms Shopee and Lazada.
2022: We expanded into the Mexican market and began establishing overseas warehouses. An Indonesian subsidiary was formed, complete with a local marketing team and warehouse distribution system.
2024: New subsidiaries were established in Vietnam and the Philippines. We further expanded our online presence by joining the Temu and TikTok e-commerce platforms.
2025: MAANGE is launching a ready-made cosmetics business in Southeast Asia and founding a Dubai subsidiary, which will be supported by a local warehousing and logistics system.
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